Our Ethos

When qu.company was founded, we wanted to create a brand for people who were overwhelmed by the thought of doing good for the plant but didn’t know where to begin. We aim to make sustainable, zero waste and eco-conscious living accessible and practical for everyone to adopt.

Since our inception and now, we’ve dug a little deeper into the problem. Recycling and Reusing product is helpful but to be truly sustainable, we need to dial it back to the other “R” we tend to forget: Reduce. Our mission is to empower the world to sloooow down. We stand for responsible rate and cut down on wasteful overproduction to reduce our footprint. All of us have a part to play here; we can reduce our excess product consumption and purchase with purpose so we avoid piling up what we don’t need. 

Now we’re not saying that these changes will be easy. They will make us ask ourselves some tough questions about what we truly need and how to best spend our resources. But when put together, each of these small acts can create a huge wave of change for ourselves, our communities, and our planet. 

Won’t you join us?

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